About Us

In an automated fast fashion world, we are trying to bring back hand crafted clothing. Our clothes use ancient techniques of block printing from India to create slow fashion, artisanal clothing. Each outfit is hand printed and manufactured locally in Milwaukee. AMU uses wooden blocks that are hand carved by artisans in India. The fabric and inks used are sourced from wholesalers across the USA. AMU is a brand aiming to bring harmony between the artistry of India and the aesthetic of USA. AMU strives to be a Made in USA brand. We try to support the local economy and businesses around us by sourcing most of our materials within the USA.

AMU hopes to empower women through our clothing. We support organizations aimed to uplift and empower women. 10% of our sales is used to support women who have been sexually trafficked. 

Each outfit is carefully printed with love and care. Some overlaps or irregularities may occur but this is the charm of buying hand printed products.

All products from AMU need to be hand washed only in cold water or dry cleaned.

Our Products


Our Spring/ Summer '17 line consists of block printed blouses, dresses, shorts and wrap pants. Our clothes can be worn for numerous occasions, dressed up or worn as is.          


We source blank scarves from various countries for printing. We have Spring / Summer scarves that are 100% polyester, and  Fall/ Winter scarves that are 100% woolen. 

We use high quality 100% woolen scarves which have been sourced from Kashmir, the northern region of India. 


AMU has a line of block printed pillow covers and table runners. The print patterns used designs are quite unconventional for block printing. This makes home decor from AMU very unique to your household and it makes wonderful gifting options. 


We do take custom orders. Do send in your enquiries through the Contact page and we will get back to you in 48 hours.