Shop S/S ’18 collection

AMU is inspired by the rich culture and traditions of India. We use the ancient art form of block printing to print deisgns onto fabric. The printing is done using wooden blocks that are hand carved by artisans in India. All of our printing and manufacturing is with high skill and care in our studio in Wisconsin, USA. 

Our hope is to create clothing and home decor inspired by India, for a global audience.

10% of all our sales go towards helping women who have been sexually trafficked or abused





Home Decor



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    • This black floral dress is a perfect wardrobe staple piece
    • As a brand AMU encourages going to new places learning
    • Last week at the CHIC Summer Showcase we started off
    • Have you ever felt so happy in clothing that you
    • Proof that AMU can be the perfect vacation style! Those
    • This is Nicole Crust wearing AMU Navy Blue Geometric Wrap
    • We love taking the time to sketch new designs! Recently
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  • Amu Cherian

    Hand crafted block printed clothing, Made in USA empowering women through slow and sustainable fashion while fighting against sex trafficking.